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European airlines' strategic responses to the COVID-19 pandemic (January-May, 2020).


ABSTRACT: This paper analyzes airline reactions to the COVID-19 crisis in the spring months of 2020 along the typical crisis response strategies of retrenchment, persevering, innovating, and exit. Based on the content analysis of 148 news items filtered from a daily aviation industry newsletter published during the unfolding of the crisis in Europe (from January 6 to June 2), the paper specifies and differentiates European airlines' strategic responses, outlines key implications for the post-COVID-19 competitive landscape, and raises attention points for managers and policy makers.

SUBMITTER: Albers S 

PROVIDER: S-EPMC7363596 | biostudies-literature | 2020 Aug

REPOSITORIES: biostudies-literature

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European airlines' strategic responses to the COVID-19 pandemic (January-May, 2020).

Albers Sascha S   Rundshagen Volker V  

Journal of air transport management 20200716


This paper analyzes airline reactions to the COVID-19 crisis in the spring months of 2020 along the typical crisis response strategies of retrenchment, persevering, innovating, and exit. Based on the content analysis of 148 news items filtered from a daily aviation industry newsletter published during the unfolding of the crisis in Europe (from January 6 to June 2), the paper specifies and differentiates European airlines' strategic responses, outlines key implications for the post-COVID-19 comp  ...[more]

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