Ontology highlight
ABSTRACT:
SUBMITTER: Rittichainuwat B
PROVIDER: S-EPMC7367799 | biostudies-literature | 2020 Jul
REPOSITORIES: biostudies-literature
Rittichainuwat Bongkosh B Laws Eric E Maunchontham Rengson R Rattanaphinanchai Suphaporn S Muttamara Sanvicha S Mouton Kris K Lin Yueling Y Suksai Chanatip C
Tourism management perspectives 20200718
The COVID-19 outbreak has changed rapidly the business operation and travel behavior of global communities and calls for research on resilience. This study aims to identify the changing destination image of Thailand as a MICE destination during crises and examine the resilience of Thai MICE stakeholders. A mixed method of qualitative and quantitative design was employed using interviews, observations and questionnaire surveys. A longitudinal study of Thai MICE stakeholders during 14 years reveal ...[more]