Ontology highlight
ABSTRACT:
SUBMITTER: Ruangkanjanases A
PROVIDER: S-EPMC7393215 | biostudies-literature | 2020
REPOSITORIES: biostudies-literature
Ruangkanjanases Athapol A You Jun-Jer JJ Chien Shih-Wen SW Ma Yin Y Chen Shih-Chih SC Chao Ling-Chi LC
Frontiers in psychology 20200724
In this study, the extension of theory of planned behavior was developed to evaluate the effects of antecedents that influence consumers' intention to buy green products. The effect of nine determinants (i.e., individual benefits, social benefits, willingness-to-pay, environmental responsibility, e-word-of-mouth, values, self-competence, convenience, and environmental literacy) of the green wave on Taiwanese consumers was empirically tested by examining their perception of social responsibility ...[more]