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Energy-saving and pricing decisions in a sustainable supply chain considering behavioral concerns.

ABSTRACT: With the rising environmental concerns among consumers all over the world, sustainability has received considerable attention, and numerous enterprises are adopting various practices such as investing in energy-saving to improve sustainability in supply chains. However, many previous researches always assume that decision makers are perfectly rational and neglect the behavioral concerns of decision makers. This paper considers a two-stage sustainable supply chain with behavioral concerns in order to develop more realistic models, and mainly focuses on the energy-saving and pricing decisions in the decentralized system, as well as how to improve energy-saving level and profits. We develop decentralized decision-making models under two types of behavioral concerns: fairness concern and risk aversion, and derive the optimal strategy for each member with a Stackelberg game in which the manufacturer acts as the leader. The effect of the behavioral concerns on the optimal decisions and corresponding profits is discussed in detail. Theoretical analysis verified by numerical experiments shows that the fairness behavior always causes a negative effect on the manufacturer, total supply chain, and energy conservation, while it could benefit the retailer in profits. The risk aversion behavior always benefits the manufacturer, total supply chain, and energy conservation, whereas it could make the retailer suffer. Note that both the optimal energy-saving level and corresponding profit of the total supply chain under two types of behavioral concerns are lower than that in the centralized system, thereby we propose a revenue-cost-sharing contract to coordinate the supply chain, under which both the manufacturer and the retailer can achieve a win-win outcome and the energy-saving level can be improved. In addition, some managerial implications through our analytical and numerical results are summarized in this paper.

SUBMITTER: Chen B

PROVIDER: S-EPMC7402509 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature

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Energy-saving and pricing decisions in a sustainable supply chain considering behavioral concerns.

Chen Bin B Xie Wenying W Huang Fuyou F Li Xinyang X

PloS one 20200804 8

With the rising environmental concerns among consumers all over the world, sustainability has received considerable attention, and numerous enterprises are adopting various practices such as investing in energy-saving to improve sustainability in supply chains. However, many previous researches always assume that decision makers are perfectly rational and neglect the behavioral concerns of decision makers. This paper considers a two-stage sustainable supply chain with behavioral concerns in orde ...[more]

PMID: 32750058

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Project description:Prefabricated construction has attracted worldwide concern and promotion due to its environmental friendliness, high quality, and high efficiency. In China, the application of prefabricated construction still lags due to its high cost. To improve prefabricated construction development, the Chinese government and provinces have launched subsidy policies for different objects that offer subsidies to the assembler, the manufacturer, or consumers. Subsidy policies for different subsidy objects have different impacts on the manufacturer wholesale price and assembler retail price and assembly rate and make their decisions more complicated. Therefore, this study uses game theory and builds three models to analyze the effects of government subsidies on manufacturer pricing, assembler pricing, assembly rate decisions, and profit. We find that government subsidy policies can bring more profit to prefabricated construction enterprises, reduce their costs, and benefit the promotion of prefabricated construction. Through comparison and numerical analysis, we also find that when the government subsidizes enterprises more, it is better to subsidize the assembler, because it is good for all three parties. First, consumers can obtain a lower retail price. Second, enterprises can obtain more profits. Finally, for the government, this approach can increase the demand for prefabricated construction and increase the assembly rate, which is conducive to the promotion of prefabricated construction. When the government subsidizes customers more, it is better for the assembler and the manufacturer to subsidize customers, because they can obtain more profits. It is better for the government and customers to subsidize the assembler or the manufacture, because consumers can get the lower retail price. Although the assembly rate and enterprises' profits are not optimal, they have also been improved. In addition, when the government directly subsidizes enterprises, the enterprises will actively cooperate with the subsidy policy and are more willing to adopt prefabricated construction. This approach will benefit the promotion of prefabricated construction.

Dataset Information

Energy-saving and pricing decisions in a sustainable supply chain considering behavioral concerns.

Publications

Energy-saving and pricing decisions in a sustainable supply chain considering behavioral concerns.

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