Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal Branding.
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ABSTRACT:
SUBMITTER: Scheidt S
PROVIDER: S-EPMC7433337 | biostudies-literature | 2020
REPOSITORIES: biostudies-literature
Publications
Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal Branding.
Scheidt Stefan S Gelhard Carsten C Henseler Jörg J
Frontiers in psychology 20200811
Before engaging with the already intensive and still increasing personal branding activities in many fields of practice, a scholarly approach would call for a more specific definition of the concept of personal branding processes and the resulting human brands. A multi-step analysis of the growing body of literature on personal branding is employed, integrating a framework that covers six key research streams of personal branding, (1) terminology and definition, (2) underlying theories, (3) clas ...[more]
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