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Factors that predict passengers willingness to fly during and after the COVID-19 pandemic.


ABSTRACT: Background:Prior research has examined consumer willingness to fly in a variety of situations, including during disease outbreaks. However, to date, no study that we know of has identified what type of person is willing to fly during the COVID-19 pandemic. Methods:Six hundred and thirty-two participants from the United States were asked to complete a survey designed to capture demographics, personality measures, emotional states and travel purposes. The data were collected in two stages in order to both develop a descriptive regression equation and a predictive model. Results:Regression equations were created for both business and pleasure travel, and the following predictors were significant for both scenarios: perceived threat from COVID-19, agreeableness, affect, and fear. These models accounted for 66-67% of the variance in willingness to fly. Conclusion:Airlines and governments could use these findings to help control the message to potential passengers on actions being taken to provide a safe flying experience, such as mask wearing policies and aircraft disinfectant procedures.

SUBMITTER: Lamb TL 

PROVIDER: S-EPMC7434314 | biostudies-literature | 2020 Oct

REPOSITORIES: biostudies-literature

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Factors that predict passengers willingness to fly during and after the COVID-19 pandemic.

Lamb Tracy L TL   Winter Scott R SR   Rice Stephen S   Ruskin Keith J KJ   Vaughn Austin A  

Journal of air transport management 20200818


<h4>Background</h4>Prior research has examined consumer willingness to fly in a variety of situations, including during disease outbreaks. However, to date, no study that we know of has identified what type of person is willing to fly during the COVID-19 pandemic.<h4>Methods</h4>Six hundred and thirty-two participants from the United States were asked to complete a survey designed to capture demographics, personality measures, emotional states and travel purposes. The data were collected in two  ...[more]

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