Impact of a mass media campaign on breast cancer symptoms awareness and screening uptake in Malaysia: findings from a quasi-experimental study.

ABSTRACT:

Objective

To evaluate the impact of a mass media campaign in terms of improving breast cancer (BC) symptoms awareness and screening uptake.

Design

Before-and after-study with comparator groups.

Setting

Selangor State, Malaysia.

Participants

Malaysian women aged >40 years (n=676) from randomly selected households.

Intervention

A culturally adapted mass media campaign (TV, radio, print media and social media).

Primary and secondary outcome measures

The primary endpoint was BC symptoms awareness, which was assessed with the Breast Cancer Awareness Measure precampaign and postcampaign. Secondary outcomes included campaign reach, self-efficacy to notice BC symptoms and clinical outcomes. Clinical breast examination and mammogram screening

SUBMITTER: Schliemann D 

PROVIDER: S-EPMC7443282 | biostudies-literature | 2020 Aug

REPOSITORIES: biostudies-literature