Ontology highlight
ABSTRACT:
SUBMITTER: Hussain S
PROVIDER: S-EPMC7471601 | biostudies-literature | 2020
REPOSITORIES: biostudies-literature
Hussain Safdar S Huang Kaishan K Ilyas Zahida Z Niu Ben B
Frontiers in psychology 20200821
Electronic word of mouth (eWOM) has become significantly important in online communities, which are influential sources of instant information on the internet. This study examines the eWOM input attributes linked to consumers' information adoption behavior in the context of information-related interaction. This study uses a structural equation modeling approach by choosing participants from Fujian and Guangdong provinces of China. The results reveal that eWOM input attributes studied positively ...[more]