Ontology highlight
ABSTRACT:
SUBMITTER: Manshad MS
PROVIDER: S-EPMC7484625 | biostudies-literature | 2021 Jan
REPOSITORIES: biostudies-literature
Manshad Muhanad Shakir MS Brannon Daniel D
Journal of business research 20200911
The proliferation of mobile payment applications in recent years has decoupled the physical act of paying from the consumption experience. Prior research suggests that this decreases the psychological sense of loss or 'pain' that consumers feel when making a purchase with more direct payment types (such as cash) and leads them to spend more money. To help address this issue, the present research explores, designs, and tests haptic vibration feedback configurations aimed at restoring the 'pain' o ...[more]