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Dissociable Effects of Monetary, Liquid, and Social Incentives on Motivation and Cognitive Control.

ABSTRACT: Humans are social creatures and, as such, can be motivated by aspects of social life (e.g., approval from others) to guide decision-making in everyday contexts. Indeed, a common view is that people may have stronger orientation toward social goals or incentives relative to other incentive modalities, such as food or money. However, current studies have only rarely addressed how social incentives compare to other types of rewards in motivating goal-directed behavior. The current study tested this claim; across two separate experiments, the effects of liquid and social incentives were compared in terms of their subsequent impact on task performance and self-reported affect and motivation. Critically, valenced social incentives offered both ecological validity (short video clips-Experiment 1) and continuity with prior stimuli used in the social reward and motivation literature (static images-Experiment 2) when examining their effect on behavior. Across both studies, the results replicate and extend prior work, demonstrating robust effects of liquid incentives on task performance and self-reported affect and motivation, while also supporting an interpretation of weaker motivational and affective effects for social incentives. These patterns of results highlight the complex and wide-ranging effects of social incentives and call into question the effectiveness of social incentives, relative to other incentive modalities, in motivating behavior.

SUBMITTER: Crawford JL

PROVIDER: S-EPMC7509070 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature

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Dissociable Effects of Monetary, Liquid, and Social Incentives on Motivation and Cognitive Control.

Crawford Jennifer L JL Yee Debbie M DM Hallenbeck Haijing W HW Naumann Ashton A Shapiro Katherine K Thompson Renee J RJ Braver Todd S TS

Frontiers in psychology 20200909

Humans are social creatures and, as such, can be motivated by aspects of social life (e.g., approval from others) to guide decision-making in everyday contexts. Indeed, a common view is that people may have stronger orientation toward social goals or incentives relative to other incentive modalities, such as food or money. However, current studies have only rarely addressed how social incentives compare to other types of rewards in motivating goal-directed behavior. The current study tested this ...[more]

PMID: 33013575

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Project description:Incentives are usually expected to increase motivation and cognitive control and to thereby improve performance. A small but growing number of studies have begun to investigate whether the effects of incentive on cognitive performance differ for younger vs. older adults. Most have used attention and cognitive control paradigms, trial-wise implementation of incentive condition, and gain incentives (reward), with only a very few investigating the effects of loss incentives. The present study takes a complementary approach: We tested younger and older adults in a working memory paradigm with loss incentives implemented session-wide (between subjects). We also included self-report measures to ask how loss incentive affected participants' perceptions of the mental demand of the task, as well as their perceived effort, frustration, motivation, distraction, and metacognitive judgments of how well they had performed. This allowed us to test the disparate predictions of different theoretical views: the intuitive hypothesis that incentive should increase motivation and performance, the motivational shift proposal that older adults are especially motivated to avoid losses (Freund and Ebner, 2005), a heuristic "positivity effect" perspective that older adults ignore losses (Brassen et al., 2012; Williams et al., 2017), and a more nuanced view that suggests that when negative information is unavoidable and increases perceived costs, older adults may instead disengage from the situation (Charles, 2010; Hess, 2014). The results seemed most consistent with the more nuanced view of the positivity effect. While neither group showed incentive-related performance differences, both younger and older adults reported greater perceived demand and frustration under loss incentive, especially in the most challenging conditions. Loss incentive increased the accuracy of immediate metacognitive judgments, but reduced the accuracy of later, more global judgments of competency for older adults. Self-report measures suggested that the loss incentive manipulation was distracting to young adults and demotivating for older adults. The results suggest a need for caution in generalizing from existing studies to everyday life, and that additional studies parameterizing critical aspects of task design and incentive manipulation are needed to fully understand how incentives affect cognition and motivation in younger and older adults.

Dataset Information

Dissociable Effects of Monetary, Liquid, and Social Incentives on Motivation and Cognitive Control.

Publications

Dissociable Effects of Monetary, Liquid, and Social Incentives on Motivation and Cognitive Control.

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