Assessing the application of big data technology in platform business model: A hierarchical framework.

ABSTRACT: This research aims to create a hierarchical framework for the development of a platform business model based on big data. However, this hierarchical framework must consider unnecessary attributes and the interrelationships between the aspects and the criteria. Hence, fuzzy set theory is used for screening out the unnecessary attributes, a decision-making and trial evaluation laboratory (DEMATEL) is proposed to manage the complex interrelationships among the aspects and attributes, and interpretive structural modeling (ISM) is used to divide the hierarchy and finally construct a hierarchical framework. The results reveal that (1) value proposition and community building in value production are fundamental links; (2) information technology and information management in value production are t

SUBMITTER: Du X 

PROVIDER: S-EPMC7514008 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature