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Framing COVID-19: How we conceptualize and discuss the pandemic on Twitter.

ABSTRACT: Doctors and nurses in these weeks and months are busy in the trenches, fighting against a new invisible enemy: Covid-19. Cities are locked down and civilians are besieged in their own homes, to prevent the spreading of the virus. War-related terminology is commonly used to frame the discourse around epidemics and diseases. The discourse around the current epidemic makes use of war-related metaphors too, not only in public discourse and in the media, but also in the tweets written by non-experts of mass communication. We hereby present an analysis of the discourse around #Covid-19, based on a large corpus tweets posted on Twitter during March and April 2020. Using topic modelling we first analyze the topics around which the discourse can be classified. Then, we show that the WAR framing is used to talk about specific topics, such as the virus treatment, but not others, such as the effects of social distancing on the population. We then measure and compare the popularity of the WAR frame to three alternative figurative frames (MONSTER, STORM and TSUNAMI) and a literal frame used as control (FAMILY). The results show that while the FAMILY frame covers a wider portion of the corpus, among the figurative frames WAR, a highly conventional one, is the frame used most frequently. Yet, this frame does not seem to be apt to elaborate the discourse around some aspects involved in the current situation. Therefore, we conclude, in line with previous suggestions, a plethora of framing options-or a metaphor menu-may facilitate the communication of various aspects involved in the Covid-19-related discourse on the social media, and thus support civilians in the expression of their feelings, opinions and beliefs during the current pandemic.

SUBMITTER: Wicke P

PROVIDER: S-EPMC7526906 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature

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Framing COVID-19: How we conceptualize and discuss the pandemic on Twitter.

Wicke Philipp P Bolognesi Marianna M MM

PloS one 20200930 9

Doctors and nurses in these weeks and months are busy in the trenches, fighting against a new invisible enemy: Covid-19. Cities are locked down and civilians are besieged in their own homes, to prevent the spreading of the virus. War-related terminology is commonly used to frame the discourse around epidemics and diseases. The discourse around the current epidemic makes use of war-related metaphors too, not only in public discourse and in the media, but also in the tweets written by non-experts ...[more]

PMID: 32997720

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Project description:BackgroundAlthough past research has focused on COVID-19-related frames in the news media, such research may not accurately capture and represent the perspectives of people from diverse backgrounds. Additionally, research on the public attention to COVID-19 as reflected through frames on social media is scarce.ObjectiveThis study identified the frames about the COVID-19 pandemic in the public discourse on Twitter, which voices diverse opinions. This study also investigated the amount of public attention to those frames on Twitter.MethodsWe collected 22 trending hashtags related to COVID-19 in the United States and 694,582 tweets written in English containing these hashtags in March 2020 and analyzed them via thematic analysis. Public attention to these frames was measured by evaluating the amount of public engagement with frames and public adoption of those frames.ResultsWe identified 9 frames including "public health guidelines," "quarantine life," "solidarity," "evidence and facts," "call for action," "politics," "post-pandemic life," "shortage panic," and "conflict." Results showed that some frames such as "call for action" are more appealing than others during a global pandemic, receiving greater public adoption and engagement. The "call for action" frame had the highest engagement score, followed by "conflict" and "evidence and facts." Additionally, "post-pandemic life" had the highest adoption score, followed by "call for action" and "shortage panic." The findings indicated that the frequency of a frame on social media does not necessarily mean greater public adoption of or engagement with the frame.ConclusionsThis study contributes to framing theory and research by demonstrating how trending hashtags can be used as new user-generated data to identify frames on social media. This study concludes that the identified frames such as "quarantine life" and "conflict" and themes such as "isolation" and "toilet paper panic" represent the consequences of the COVID-19 pandemic. The consequences could be (1) exclusively related to COVID-19, such as hand hygiene or isolation; (2) related to any health crisis such as social support of vulnerable groups; and (3) generic that are irrespective of COVID-19, such as homeschooling or remote working.

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Framing COVID-19: How we conceptualize and discuss the pandemic on Twitter.

Publications

Framing COVID-19: How we conceptualize and discuss the pandemic on Twitter.

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