Diverse values of fashion rental service and contamination concern of consumers.
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ABSTRACT:
SUBMITTER: Baek E
PROVIDER: S-EPMC7538377 | biostudies-literature | 2021 Feb
REPOSITORIES: biostudies-literature
Publications
Diverse values of fashion rental service and contamination concern of consumers.
Baek Eunsoo E Oh Ga-Eun Grace GG
Journal of business research 20201007
Fashion rental service, as a form of collaborative consumption, has gained increasing attention in the fashion industry. However, due to the COVID-19 pandemic, fashion rental businesses need to strategically respond to consumers with heightened contamination concerns. This research aims to understand how diverse consumption values of fashion rental service form attitudes towards the service depending on one's contamination concerns and predict adoption intentions. Structural equation modeling wa ...[more]
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