Neuromarketing Highlights in How Asperger Syndrome Youth Perceive Advertising.
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ABSTRACT:
SUBMITTER: Nunez-Gomez P
PROVIDER: S-EPMC7575727 | biostudies-literature | 2020
REPOSITORIES: biostudies-literature
Publications
Neuromarketing Highlights in How Asperger Syndrome Youth Perceive Advertising.
Nuñez-Gomez Patricia P Alvarez-Ruiz Anton A Ortega-Mohedano Felix F Alvarez-Flores Erika P EP
Frontiers in psychology 20201007
This study examines how advertising material and brands related to organizational communication are perceived by people with Asperger syndrome, a form of autism. The main objective of the study was to understand whether the perception of advertising differs between individuals with AS and a neurotypical population. Neuromarketing techniques were used to examine two key variables, attention and emotion, which were also measured by physiological and biometric variables. The results were compared w ...[more]
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