Factors Associated With Influential Health-Promoting Messages on Social Media: Content Analysis of Sina Weibo.
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ABSTRACT:
SUBMITTER: Rao Q
PROVIDER: S-EPMC7584979 | biostudies-literature | 2020 Oct
REPOSITORIES: biostudies-literature
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Factors Associated With Influential Health-Promoting Messages on Social Media: Content Analysis of Sina Weibo.
Rao Qingmao Q Zhang Zuyue Z Lv Yalan Y Zhao Yong Y Bai Li L Hou Xiaorong X
JMIR medical informatics 20201009 10
<h4>Background</h4>Social media is a powerful tool for the dissemination of health messages. However, few studies have focused on the factors that improve the influence of health messages on social media.<h4>Objective</h4>To explore the influence of goal-framing effects, information organizing, and the use of pictures or videos in health-promoting messages, we conducted a case study of Sina Weibo, a popular social media platform in China.<h4>Methods</h4>Literature review and expert discussion we ...[more]
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