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The Moderating Role of Childhood Socio-Economic Status on the Impact of Nudging on the Perceived Threat of Coronavirus and Stockpiling Intention


ABSTRACT: Graphical abstract Image 1 Highlights • The information presented and the design of health campaigns significantly influence perceived threats and irrational behaviors such as stockpiling intentions.• Childhood socioeconomic status of individuals has an impact on the effectiveness of these advertising strategies.• The results lead to definite practical implications for organizations and policy makers for increasing the effectiveness of their campaigns.

SUBMITTER: Kim J 

PROVIDER: S-EPMC7590644 | biostudies-literature | 2020 Oct

REPOSITORIES: biostudies-literature

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