Dataset Information

Raising awareness for dementia risk reduction through a public health campaign: a pre-post study.

ABSTRACT:

Objectives

Evaluate the effect of a health promotion campaign aimed at increasing awareness about dementia risk reduction in middle-aged community-dwelling individuals in the Netherlands.

Design

A 10-month public health campaign using mass media and community participation, supported by eHealth. Population-level difference in awareness before and after the campaign, including variation between demographic groups, was assessed in two independent cross-sectional samples from the same target population.

Setting

The public health campaign was launched in the Province of Limburg, the Netherlands, targeting all inhabitants aged 40-75 years old. Three specific districts within the Province were chosen for an additional community participation approach, in which local stakeholders were invited to support the campaign.

Results

No pre- (n=590) post- (n=602) difference was observed in people agreeing to the statement that dementia risk reduction is possible (X²(1)=1.27, p=0.260). For the individual lifestyle factors, physical activity (7.6% increase (X²(1)=7.48, p=0.006)) and healthy diet (10.5% increase (X²(1)=12.37, p≤0.001)) were identified more often as being protective against dementia after the campaign. Of all risk/protective factors assessed, cognitive activity was identified most often at both preassessment (79.4%) and postassessment (80.4%), but there was no increase in awareness (X²(1)=0.17, p=0.677). Self-reported exposure to the campaign was associated with greater awareness and motivation for behavioural change (X²(1)=6.52, p=0.011). Compared with mass media only, the addition of community participation resulted in better recognition of campaign material and the eHealth platform.

Conclusions

This study was not able to reach a population-level increase of awareness of dementia risk reduction. Two out of the three lifestyle factors that formed the foundation of the campaign were identified more often after the campaign. Those reported having been exposed to the campaign were more aware and more inclined towards behavioural change.

SUBMITTER: Heger I

PROVIDER: S-EPMC7651748 | biostudies-literature | 2020 Nov

REPOSITORIES: biostudies-literature

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Publications

Raising awareness for dementia risk reduction through a public health campaign: a pre-post study.

Heger Irene I Köhler Sebastian S van Boxtel Martin M de Vugt Marjolein M Hajema KlaasJan K Verhey Frans F Deckers Kay K

BMJ open 20201106 11

<h4>Objectives</h4>Evaluate the effect of a health promotion campaign aimed at increasing awareness about dementia risk reduction in middle-aged community-dwelling individuals in the Netherlands.<h4>Design</h4>A 10-month public health campaign using mass media and community participation, supported by eHealth. Population-level difference in awareness before and after the campaign, including variation between demographic groups, was assessed in two independent cross-sectional samples from the sam ...[more]

PMID: 33158836

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Project description:ObjectiveAssess the impact of the Be Your Own Baby (BYOB) public awareness campaign including population-level exposure, the effectiveness of ad platforms, and the effect of the campaign on family planning clinic attendance, the campaign's primary goal.Data sourcesThe study relied on administrative data on traffic and engagement from the campaign's website, population survey data measuring campaign exposure, and clinic attendance volumes from state-by-year restricted-use versions of the Office of Population Affairs' Family Planning Annual Reports (2006-2018).Study designBivariate analyses were used to assess website traffic and engagement and population-level exposure across key subgroups. We then used the synthetic control method to examine the impact of the BYOB campaign on per capita Title X clinic attendance among the target demographic, women 18-29 years of age.Data collection/extraction methodsNot applicable. We relied on secondary sources.Principal findingsPrimary media platforms used by the campaign included social media, digital display, streaming audio, YouTube, and search. Website traffic was driven primarily by digital display ads, but engagement was highest for search. Our results suggest nearly 12% of Delaware women 18-29 years of age were exposed to the campaign. However, exposure was measured at the end of the campaign and was likely much larger during its peak. Our results indicated that the campaign was associated with between 13 and 23 additional Title X clinic visits per 1000 women compared with 110 users per 1000 at baseline in 2014.ConclusionsOur findings suggest the BYOB campaign was successful at increasing clinic attendance among the target demographic. These results have important implications for other programs seeking to use public awareness messaging to increase participation in the health care system and are especially important for Title X administrators who have faced declining patient volumes for over 10 years.

Dataset Information

Raising awareness for dementia risk reduction through a public health campaign: a pre-post study.

Objectives

Design

Setting

Results

Conclusions

Publications

Raising awareness for dementia risk reduction through a public health campaign: a pre-post study.

Similar Datasets

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