Impact of Communicating With Doctors Via Social Media on Consumers' E-Health Literacy and Healthy Behaviors in China.

ABSTRACT: This study investigated the relationship between consumers' communication with doctors and their e-Health literacy and healthy behaviors based on the theory of reasoned action. Five communication activities were identified: following doctors' social media accounts, reading doctors' posts, responding to doctors' posts, favoring (clicking "like" of) doctors' posts, and recommending doctors to other patients. E-Health literacy and healthy behaviors were measured based on instruments used in previous literature. Survey method was used to collect data and a hierarchical regression analysis was used to analyze the relationship between communication activities and consumers' e-Health literacy and healthy behaviors. We found that following doctors' accounts (r?=?0.127, P?r?=?0.141, P?r?=?0.133, P?r?=?0.091, P?r?=?0.072, P?r?=?0.129, P?r?=?0.220, P?

SUBMITTER: Wu T 

PROVIDER: S-EPMC7705801 | biostudies-literature | 2020 Jan-Dec

REPOSITORIES: biostudies-literature