Dataset Information

Association between different types of mass media and antenatal care visits in India: a cross-sectional study from the National Family Health Survey (2015-2016).

ABSTRACT:

Objective

To generate evidence for the association between different types of mass media and antenatal care (ANC) visits in India.

Design

A cross-sectional study design, analysing data from India's National Family Health Survey 4 (NFHS-4), 2015-2016.

Setting

Rural and urban India.

Participants

From NFHS-4, women who had given birth in the last 5 years before survey administration were included in this study. Women with missing information about their number of ANC visits and their caste were excluded, leaving 187 894 women in the final analytical sample.

Primary outcome measures

Logistic regression analysis was conducted to determine the association of ANC utilisation with mass media exposure.

Results

Overall, our study showed that high exposure to all four types of mass media was positively associated with making at least eight ANC visits. In rural India, women who had high exposure to newspaper/magazine (adjusted OR (aOR), 1.43; 95% CI, 1.31 to 1.57), radio (aOR, 1.22; 95% CI, 1.09 to 1.37), television (aOR, 2.07; 95% CI, 1.94 to 2.2) and movies (aOR, 1.33; 95% CI, 1.2 to 1.47) were more likely to make at least eight ANC visits. In urban India, women who had high exposure to newspaper/magazine (aOR, 1.12; 95% CI, 1.02 to 1.24), radio (aOR, 1.37; 95% CI, 1.13 to 1.65), television (aOR, 1.39; 95% CI, 1.24 to 1.55) and movies (aOR, 1.23; 95% CI, 1.09 to 1.38) were more likely to make at least eight ANC visits.

Conclusions

Our findings emphasise the need for increased awareness about adequate ANC visits in India, to improve maternal, neonatal and child health outcomes. Our study highlights that television penetration is broader than other forms of media and has the potential to create awareness about health in both urban and rural populations. These findings can inform ANC-related health awareness campaigns in the country to allocate resources to appropriate media sources to encourage healthy behaviours.

SUBMITTER: Dhawan D

PROVIDER: S-EPMC7745528 | biostudies-literature | 2020 Dec

REPOSITORIES: biostudies-literature

ACCESS DATA

Publications

Association between different types of mass media and antenatal care visits in India: a cross-sectional study from the National Family Health Survey (2015-2016).

Dhawan Dhriti D Pinnamaneni Ramya R Bekalu Mesfin M Viswanath Kasisomayajula K

BMJ open 20201215 12

<h4>Objective</h4>To generate evidence for the association between different types of mass media and antenatal care (ANC) visits in India.<h4>Design</h4>A cross-sectional study design, analysing data from India's National Family Health Survey 4 (NFHS-4), 2015-2016.<h4>Setting</h4>Rural and urban India.<h4>Participants</h4>From NFHS-4, women who had given birth in the last 5 years before survey administration were included in this study. Women with missing information about their number of ANC vi ...[more]

PMID: 33323449

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Dataset Information

Association between different types of mass media and antenatal care visits in India: a cross-sectional study from the National Family Health Survey (2015-2016).

Objective

Design

Setting

Participants

Primary outcome measures

Results

Conclusions

Publications

Association between different types of mass media and antenatal care visits in India: a cross-sectional study from the National Family Health Survey (2015-2016).

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