Variation in the timing of Covid-19 communication across universities in the UK.

ABSTRACT: During the Covid-19 pandemic, universities in the UK used social media to raise awareness and provide guidance and advice about the disease to students and staff. We explain why some universities used social media to communicate with stakeholders sooner than others. To do so, we identified the date of the first Covid-19 related tweet posted by each university in the country and used survival models to estimate the effect of university-specific characteristics on the timing of these messages. In order to confirm our results, we supplemented our analysis with a study of the introduction of coronavirus-related university webpages. We find that universities with large numbers of students are more likely to use social media and the web to speak about the pandemic sooner than institutions with f

SUBMITTER: Quiroz Flores A 

PROVIDER: S-EPMC7886223 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature