Ontology highlight
ABSTRACT:
SUBMITTER: Iheanachor N
PROVIDER: S-EPMC7893682 | biostudies-literature | 2021 Mar
REPOSITORIES: biostudies-literature
Iheanachor Nkemdilim N Umukoro Immanuel Ovemeso IO David-West Olayinka O
Technological forecasting and social change 20210301
This study investigates the impact of product development practices on the performance of new financial products and services through the analysis of ten in-depth case studies. We argue that weak product development practices negatively affect product performance. This study finds that in Nigeria, new financial product performance is suboptimal because of poor product development practices. This study further shows that when poor execution follows inadequate product development practices, the li ...[more]