Ontology highlight
ABSTRACT:
SUBMITTER: Molina-Gomez J
PROVIDER: S-EPMC7904192 | biostudies-literature | 2021
REPOSITORIES: biostudies-literature
Molina-Gómez Jesús J Mercadé-Melé Pere P Almeida-García Fernando F Ruiz-Berrón Raquel R
PloS one 20210224 2
This research explains how attributes perceived during the festival celebration generate loyalty in terms of satisfaction. As regard, tangible aspects (festival entertainment and aesthetics) and intangible aspects (escapism and education) shall be differentiated. A theoretical model is proposed, which explains the effects of festival attributes on satisfaction and loyalty through structural equation modelling. The model was estimated with a sample of 440 people attending Weekend Beach Festival i ...[more]