Examining the antecedents and consequences of mobile travel app engagement.
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ABSTRACT:
SUBMITTER: Tian Z
PROVIDER: S-EPMC7954346 | biostudies-literature | 2021
REPOSITORIES: biostudies-literature
Publications
Examining the antecedents and consequences of mobile travel app engagement.
Tian Zemin Z Shi Zhangyu Z Cheng Qian Q
PloS one 20210312 3
How and why customers engage with mobile travel apps is vital to mobile marketing of travel-related companies. This paper discusses the antecedents and consequences of mobile travel app engagement. Specifically, this study aims to understand how travel app attributes stimulate mobile travel app engagement and lead to purchase intention. A research model is established based on the Stimulus-Organism-Response (S-O-R) model and the model is tested by Partial Least Squares Path Modeling (PLS-PM). Th ...[more]
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