A Cognitive-Emotional Model to Explain Message Framing Effects: Reducing Meat Consumption.

ABSTRACT: We tested the plausibility of a cognitive-emotional model to understand the effects of messages framed in terms of gain, non-loss, non-gain, and loss, and related to the health consequences of red/processed meat consumption. A total of 544 Italian participants reported their attitude toward reduced red/processed meat consumption and intention to eat red/processed meat (time 1 questionnaire). One week later, participants were randomly assigned to four different message conditions: (a) gain messages focused on the positive health outcomes associated with low meat consumption; (b) non-loss messages focused on the avoided negative health outcomes associated with low meat consumption; (c) non-gain messages focused on the missed positive health outcomes associated with high meat consumption; (d)

SUBMITTER: Carfora V 

PROVIDER: S-EPMC8039126 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature