Ontology highlight
ABSTRACT:
SUBMITTER: Zhang Y
PROVIDER: S-EPMC8046219 | biostudies-literature | 2021
REPOSITORIES: biostudies-literature
Zhang Yi Y van Horen Femke F Zeelenberg Marcel M
PloS one 20210414 4
Saving money is important but challenging. To spur financial saving intentions, we propose a new strategy-gamification. Specifically, we investigate the effectiveness of competitive leaderboards in increasing individuals' saving intentions. The results of two studies (total N = 618) show consistently that people's saving intentions are higher when presented with a leaderboard than when not. Further, as leaderboards elicit social comparison, we explore whether the height of the comparison standar ...[more]