Message framing and counseling of parents on children's physical activity - an experimental study.

ABSTRACT: How messages are framed (gain or loss frame) modulate the effect of health information on physical activity level in adults. The role of framing of health information messages to parents about their child's physical activity is unknown.Adult participants (parents) were randomized to see a video that either emphasized the benefits of physical activity (gain frame) or the risks of physical inactivity (loss frame) in children. The primary outcome was the change in the reported level of physical activity for their children between baseline and two-week follow-up.92 individuals participated in the study and we obtained follow-up data for 48 participants (20 gain frame and 28 loss frame). Using a generalized linear model, we found that the frame presented to parents significantly influenced the

SUBMITTER: Drouin O 

PROVIDER: S-EPMC8114350 | biostudies-literature | 2018 Aug

REPOSITORIES: biostudies-literature