Wanted: virtual or live! How lichens are becoming part of mass internet culture.

ABSTRACT: While restrictions imposed by the COVID-19 pandemic have strongly limited and affected the work of scientists and communicators, the pandemic has also encouraged the development of new ways of networking and public engagement. People have had to resort to virtual events, with a subsequent proliferation of webinars, online meetings, and digital resources. In this situation we have had to find new ways of measuring the impact of these activities. Using the activities of the Italian Lichen Society (Società Lichenologica Italiana, SLI), Google Trends and colleagues' contributions, we evaluated the performances and impacts of virtual tools on lichenological literacy. We compared the relative success of virtual and in-person events and the effort required; we evaluated followers' appreciation of

SUBMITTER: Munzi S 

PROVIDER: S-EPMC8137448 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature