Reactance to Social Authority in Entertainment-Education Media: Protocol for a Web-Based Randomized Controlled Trial.

ABSTRACT:

Background

Entertainment-education media can be an effective strategy for influencing health behaviors. To improve entertainment-education effectiveness, we seek to investigate whether the social authority of a person delivering a health message arouses the motivation to reject that message-a phenomenon known as reactance.

Objective

In this study, using a short animated video, we aim to measure reactance to a sugar reduction message narrated by a child (low social authority), the child's mother (equivalent social authority to the target audience), and a family physician (high social authority). The aims of the study are to determine the effect of the narrator's perceived social authority on reactance to the sugar reduction message, establish the effectiveness of the video in

SUBMITTER: Vandormael A 

PROVIDER: S-EPMC8196361 | biostudies-literature | 2021 May

REPOSITORIES: biostudies-literature