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Toward achieving persistent behavior change in household water conservation.

ABSTRACT: Achieving persistence in household behavior modification has been a central but elusive goal of environmental conservation attempts that rely on behavioral interventions. We implemented a habit change intervention, designed to achieve persistent change in household water conservation behavior in an affluent residential community in urban India. We found a 15 to 25% reduction in household water consumption in the absence of any volumetric pricing. Most importantly, the effects of our 5-wk intervention persisted for more than a year, after which marginal pricing was introduced. The treatment gap was not bridged even after a year under the marginal price regime.

SUBMITTER: Vivek

PROVIDER: S-EPMC8214704 | biostudies-literature | 2021 Jun

REPOSITORIES: biostudies-literature

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Toward achieving persistent behavior change in household water conservation.

Vivek Malghan Deepak D Mukherjee Kanchan K

Proceedings of the National Academy of Sciences of the United States of America 20210601 24

Achieving persistence in household behavior modification has been a central but elusive goal of environmental conservation attempts that rely on behavioral interventions. We implemented a habit change intervention, designed to achieve persistent change in household water conservation behavior in an affluent residential community in urban India. We found a 15 to 25% reduction in household water consumption in the absence of any volumetric pricing. Most importantly, the effects of our 5-wk interve ...[more]

PMID: 34099567

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