Ontology highlight
ABSTRACT:
SUBMITTER: Sun P
PROVIDER: S-EPMC8215093 | biostudies-literature | 2021
REPOSITORIES: biostudies-literature
Sun Pei P Doh Jonathan P JP Rajwani Tazeeb T Siegel Donald D
Journal of international business studies 20210621 9
Multinational enterprises are deeply engaged in nonmarket strategy (NMS), including both corporate political activity (CPA) and strategic corporate social responsibility (SCSR). In this review, we document the multinational NMS research according to contributions' theme, method, context, theory, and level of analysis. We then develop an institutional multiplicity framework to organize our analysis of this large and fragmented body of literature. In so doing, we identify the most impactful contri ...[more]