Effect of alcohol label designs with different pictorial representations of alcohol content and health warnings on knowledge and understanding of low-risk drinking guidelines: a randomized controlled trial.

ABSTRACT:

Background and aims

The UK low-risk drinking guidelines (LRDG) recommend not regularly drinking more than 14 units of alcohol per week. We tested the effect of different pictorial representations of alcohol content, some with a health warning, on knowledge of the LRDG and understanding of how many drinks it equates to.

Design

Parallel randomized controlled trial.

Setting

On-line, 25 January-1 February 2019.

Participants

Participants (n = 7516) were English, aged over 18 years and drink alcohol.

Interventions

The control group saw existing industry-standard labels; six intervention groups saw designs based on: food labels (serving or serving and container), pictographs (servings or containers), pie charts (servings) or risk gradients. A total of 500 parti

SUBMITTER: Gold N 

PROVIDER: S-EPMC8248341 | biostudies-literature | 2021 Jun

REPOSITORIES: biostudies-literature