Message Delivery Strategy Influences Willingness to Comply With Biosecurity.

ABSTRACT: As the Covid-19 pandemic continues worldwide, it has become increasingly clear that effective communication of disease transmission risks associated with protective behaviors is essential, and that communication tactics are not ubiquitously and homogenously understood. Analogous to Covid-19, communicable diseases in the hog industry result in millions of animal deaths and in the United States costs hundreds of millions of dollars annually. Protective behaviors such as preventative biosecurity practices are implemented to reduce these costs. Yet even with the knowledge of the importance of biosecurity, these practices are not employed consistently. The efficacy of biosecurity practices relies on consistent implementation and is influenced by a variety of behavioral factors under the umbrell

SUBMITTER: Merrill SC 

PROVIDER: S-EPMC8269999 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature