Ontology highlight
ABSTRACT:
SUBMITTER: HajiHosseini A
PROVIDER: S-EPMC8318586 | biostudies-literature | 2021 Jul
REPOSITORIES: biostudies-literature
HajiHosseini Azadeh A Hutcherson Cendri A CA
eLife 20210715
How does regulatory focus alter attribute value construction (AVC) and evidence accumulation (EA)? We recorded electroencephalogram during food choices while participants responded naturally or regulated their choices by attending to health attributes or decreasing attention to taste attributes. Using a drift diffusion model, we predicted the time course of neural signals associated with AVC and EA. Results suggested that event-related potentials (ERPs) correlated with the time course of model-p ...[more]