Dataset Information

Cultural Evolution and Digital Media: Diffusion of Fake News About COVID-19 on Twitter.

ABSTRACT: Disinformation (fake news) is a major problem that affects modern populations, especially in an era when information can be spread from one corner of the world to another in just one click. The diffusion of misinformation becomes more problematic when it addresses issues related to health, as it can affect people at both the individual and population levels. Through the ideas proposed by cultural evolution theory, in this study, we seek to understand the dynamics of disseminating messages (cultural traits) with untrue content (maladaptive traits). For our investigation, we used the scenario caused by the Coronavirus Disease 2019 (COVID-19) pandemic as a model. The instability caused by the pandemic provides a good model for the study of adapted and maladaptive traits, as the information can directly affect individual and population fitness. Through data collected on the Twitter platform (259,176 tweets) and using machine learning techniques and web scraping, we built a predictive model to analyze the following questions: (1) Is false information more shared? (2) Is false information more adopted? (3) Do people with social prestige influence the dissemination of maladaptive traits of COVID-19? We observed that fake news features contained in messages with false information were shared and adopted as unblemished messages. We also observed that social prestige was not a determining factor for the diffusion of maladaptive traits. Even with the ability to allow connections between individuals participating in social media, some factors such as attachment to cultural traits and the formation of social bubbles can favor isolation and decrease connectivity between individuals. Consequently, in the scenario of isolation between groups and low connectivity between individuals, there is a reduction in cultural exchange between people, which interferes with the dynamics of the selection of cultural traits. Thus, maladaptive (harmful) traits are favored and maintained in the cultural system. We also argue that the local Brazilian cultural context can be a determining factor for maintaining maladaptive traits. We conclude that in an unstable (pandemic) scenario, the information transmitted on Twitter is not reliable in relation to the increase in fitness, which may occur because of the low cultural exchange promoted by the personalization of the social network and cultural context of the population.

Supplementary information

The online version contains supplementary material available at 10.1007/s42979-021-00836-w.

SUBMITTER: de Oliveira DVB

PROVIDER: S-EPMC8397611 | biostudies-literature |

REPOSITORIES: biostudies-literature

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Project description:IntroductionMisinformation surrounding COVID-19 poses a global public health problem that adversely affects governments' abilities to mitigate the disease and causes accidental deaths and self-harm due to false beliefs about the virus, prevention measures, vaccines and cures. We aim to examine the relationship between exposure to and trust in COVID-19 news (from Television, social media, interpersonal communication) and information sources (healthcare experts, government, clerics) and belief in COVID-19 myths and false information, as well as critical verification practices before posting on social media.MethodsWe use a cross-sectional researcher-administered phone survey of adults living in Lebanon between March 27 and April 23, 2020.ResultsThe sample included 56.1% men and 43.9% women, 37.9% with a university degree, 63.0% older than 30, and 7% with media literacy training. Those who trust COVID-19 news from social media [95%CI:(1.05-1.52)] and interpersonal communication [95%CI:(1.25-1.82)], and those who trust information from clerics [95%CI:(1.25-1.82)] were more likely to believe in COVID-19 myths and false information. University graduates [95%CI:(0.25-0.51)] and those who trust information from government [95%CI:(0.65-0.89] were less likely to believe in myths and false information. Those who believe in COVID-19 myths and false information [95%CI:(0.25-0.70)] were less likely to engage in critical social media posting practices. Only those who underwent media literacy training [95%CI:(1.24-6.55)] were more likely to engage in critical social media posting practices.ConclusionHigher education and trust in information from government contributed to decreasing belief in COVID-19 myths and false information. Trust in news from social media, interpersonal communication and clerics contributed to increasing belief in COVID-19 myths and false information, which in turn contributed to less critical social media posting practices, thereby exacerbated the infodemic. Media literacy training contributed to increasing critical social media posting practices, thereby played a role in mitigating the infodemic.

Dataset Information

Cultural Evolution and Digital Media: Diffusion of Fake News About COVID-19 on Twitter.

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