Evaluating Outcomes of a Social Media-Based Peer and Clinician-Supported Smoking Cessation Program in Preventing Smoking Relapse: Mixed Methods Case Study.

ABSTRACT:

Background

Smoking relapse prevention after completion of a smoking cessation program is highly germane to reducing smoking rates.

Objective

The purpose of this study was to evaluate the 1-year outcomes of a social media-based and peer and clinician-supported smoking cessation program on Facebook and examine communication patterns that could support smoking cessation and identify risk of relapse.

Methods

We used a mixed methods case study evaluation approach featuring a single-case holistic design. We recruited volunteers who signed up after successful completion of a 12-week clinical smoking cessation program in a general medicine department in Japan. Participants contemporaneously accessed a closed Facebook page, and we analyzed their posts including text and emotic

SUBMITTER: Isse N 

PROVIDER: S-EPMC8491124 | biostudies-literature | 2021 Sep

REPOSITORIES: biostudies-literature