Promoting precautionary behavior during the COVID-19 pandemic: Development and validation of a behavior-change messaging campaign.

ABSTRACT:

Background

Designing a health promotion campaign is never an easy task, especially during a pandemic of a highly infectious disease such as COVID-19. In Saudi Arabia, many attempts have been made to raise public awareness about COVID-19 infection and precautionary health measures. However, most of the health information delivered through the national dashboard and the COVID-19 awareness campaigns are generic and do not necessarily make the impact needed to be seen on individuals' behavior. Health messages need to be applicable and reverent to the individual in the audience.

Objective

In light of Fogg-Behavior model, this research aims to build and validate a behavior-change-based messaging campaign to promote precautionary health behavior in individuals during the COVID-19 p

SUBMITTER: Alrige M 

PROVIDER: S-EPMC8491996 | biostudies-literature | 2021 Nov

REPOSITORIES: biostudies-literature