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Can Habits Impede Creativity by Inducing Fixation?

ABSTRACT: In a competitive and ever-changing world, the ability to generate outstanding ideas is crucial. However, this process can be impeded by factors such as fixation on ideas that emerged through prior experience. The aim of the present study was to shed light on the fixating effect of habits on creativity. To this end, healthy young adults were asked to generate alternative uses for items that differed in their frequency of use in the Alternative Uses Task (a standardized test for divergent thinking). We predicted that frequent past use of an item would lead to the formation of stimulus-response associations between the item and its most frequent use(s) and thereby hinder idea generation. Indeed, individuals were less flexible (but more fluent) in generating ideas for frequently used items than for unknown items. Additionally, we found that subjective automaticity of idea generation was negatively related with flexibility. Finally, we investigated whether individual differences in general habit tendency influence creativity, by relating performance on the Slips-of-Action task (an outcome devaluation paradigm extensively used in habit research) to performance on the Alternative Uses Task, the Candle Problem (a classic convergent thinking task) and two puzzles (non-conventional problem-solving tasks). While we did not find a significant relationship between habit tendency and the Alternative Uses Task or the Candle Problem scores, the tendency to rely on habits predicted probability to succeed and latency to solve one of the puzzles: less habit-prone participants were more likely to solve it and to do so faster. In conclusion, our study provides evidence for the notion that habits can negatively impact creativity and opens promising future avenues of research in this field.

SUBMITTER: Ibanez de Aldecoa P

PROVIDER: S-EPMC8548374 | biostudies-literature |

REPOSITORIES: biostudies-literature

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Project description:BackgroundThe placebo effect is usually studied in clinical settings for decreasing negative symptoms such as pain, depression and anxiety. There is interest in exploring the placebo effect also outside the clinic, for enhancing positive aspects of performance or cognition. Several studies indicate that placebo can enhance cognitive abilities including memory, implicit learning and general knowledge. Here, we ask whether placebo can enhance creativity, an important aspect of human cognition.MethodsSubjects were randomly assigned to a control group who smelled and rated an odorant (n = 45), and a placebo group who were treated identically but were also told that the odorant increases creativity and reduces inhibitions (n = 45). Subjects completed a recently developed automated test for creativity, the creative foraging game (CFG), and a randomly chosen subset (n = 57) also completed two manual standardized creativity tests, the alternate uses test (AUT) and the Torrance test (TTCT). In all three tests, participants were asked to create as many original solutions and were scored for originality, flexibility and fluency.ResultsThe placebo group showed higher originality than the control group both in the CFG (p<0.04, effect size = 0.5) and in the AUT (p<0.05, effect size = 0.4), but not in the Torrance test. The placebo group also found more shapes outside of the standard categories found by a set of 100 CFG players in a previous study, a feature termed out-of-the-boxness (p<0.01, effect size = 0.6).ConclusionsThe findings indicate that placebo can enhance the originality aspect of creativity. This strengthens the view that placebo can be used not only to reduce negative clinical symptoms, but also to enhance positive aspects of cognition. Furthermore, we find that the impact of placebo on creativity can be tested by CFG, which can quantify multiple aspects of creative search without need for manual coding. This approach opens the way to explore the behavioral and neural mechanisms by which placebo might amplify creativity.

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Can Habits Impede Creativity by Inducing Fixation?

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