Nudges for COVID-19 voluntary vaccination: How to explain peer information?

ABSTRACT: Vaccination promotion is a crucial strategy to end the COVID-19 pandemic; however, individual autonomy should also be respected. This study aimed to discover other-regarding information nudges that can reinforce people's intention to receive the COVID-19 vaccine without impeding their autonomous decision-making. In March 2021, we conducted an online experiment with 1595 people living throughout Japan, and randomly assigned them either of one control group and three treatment groups that received messages differently describing peer information: control, comparison, influence-gain, and influence-loss. We compared each message's effects on vaccination intention, autonomous decision-making, and emotional response. We found that the influence-gain nudge was effective in increasing the number o

SUBMITTER: Sasaki S 

PROVIDER: S-EPMC8577869 | biostudies-literature | 2022 Jan

REPOSITORIES: biostudies-literature