Identification of optimum combinations of media channels for approaching COVID-19 vaccine unsure and unwilling groups in Japan.

ABSTRACT:

Background

Optimizing media campaigns for those who were unsure or unwilling to take coronavirus disease (COVID-19) vaccines is required urgently to effectively present public health messages aimed at increasing vaccination coverage. We propose a novel framework for selecting tailor-made media channels and their combinations for this task.

Methods

An online survey was conducted in Japan during February to March, 2021, with 30,053 participants. In addition to their sociodemographic characteristics, it asked the attitude toward vaccination and information sources (i.e., media channels) for COVID-19 issues. Multinomial logic regression was fitted to estimate the combinations of the media channels and their odds ratio (OR) associated with vaccination attitudes.

Findings

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SUBMITTER: Yoneoka D 

PROVIDER: S-EPMC8665235 | biostudies-literature | 2022 Jan

REPOSITORIES: biostudies-literature