Ontology highlight
ABSTRACT:
SUBMITTER: Wang C
PROVIDER: S-EPMC8675030 | biostudies-literature | 2021
REPOSITORIES: biostudies-literature
Wang Can C Chen Fangyu F Yi Feiteng F Wei Yongchang Y
Frontiers in psychology 20211202
With the development of Internet technology, e-commerce platforms have emerged one after another, and the competition of the fruit e-commerce market is increasingly intensified. How to boost customer demand by improving their purchase intention has become a key issue. The study identified the critical conditions leading to high purchase intention of fruits through fuzzy-set qualitative comparative analysis. The empirical analysis was conducted based on an online questionnaire of 344 Internet use ...[more]