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Cognitive cascades: How to model (and potentially counter) the spread of fake news.

ABSTRACT: Understanding the spread of false or dangerous beliefs-often called misinformation or disinformation-through a population has never seemed so urgent. Network science researchers have often taken a page from epidemiologists, and modeled the spread of false beliefs as similar to how a disease spreads through a social network. However, absent from those disease-inspired models is an internal model of an individual's set of current beliefs, where cognitive science has increasingly documented how the interaction between mental models and incoming messages seems to be crucially important for their adoption or rejection. Some computational social science modelers analyze agent-based models where individuals do have simulated cognition, but they often lack the strengths of network science, namely in empirically-driven network structures. We introduce a cognitive cascade model that combines a network science belief cascade approach with an internal cognitive model of the individual agents as in opinion diffusion models as a public opinion diffusion (POD) model, adding media institutions as agents which begin opinion cascades. We show that the model, even with a very simplistic belief function to capture cognitive effects cited in disinformation study (dissonance and exposure), adds expressive power over existing cascade models. We conduct an analysis of the cognitive cascade model with our simple cognitive function across various graph topologies and institutional messaging patterns. We argue from our results that population-level aggregate outcomes of the model qualitatively match what has been reported in COVID-related public opinion polls, and that the model dynamics lend insights as to how to address the spread of problematic beliefs. The overall model sets up a framework with which social science misinformation researchers and computational opinion diffusion modelers can join forces to understand, and hopefully learn how to best counter, the spread of disinformation and "alternative facts."

SUBMITTER: Rabb N

PROVIDER: S-EPMC8740964 | biostudies-literature |

REPOSITORIES: biostudies-literature

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Project description:BackgroundProliferation of misinformation in digital news environments can harm society in a number of ways, but its dangers are most acute when citizens believe that false news is factually accurate. A recent wave of empirical research focuses on factors that explain why people fall for the so-called fake news. In this scoping review, we summarize the results of experimental studies that test different predictors of individuals' belief in misinformation.MethodsThe review is based on a synthetic analysis of 26 scholarly articles. The authors developed and applied a search protocol to two academic databases, Scopus and Web of Science. The sample included experimental studies that test factors influencing users' ability to recognize fake news, their likelihood to trust it or intention to engage with such content. Relying on scoping review methodology, the authors then collated and summarized the available evidence.ResultsThe study identifies three broad groups of factors contributing to individuals' belief in fake news. Firstly, message characteristics-such as belief consistency and presentation cues-can drive people's belief in misinformation. Secondly, susceptibility to fake news can be determined by individual factors including people's cognitive styles, predispositions, and differences in news and information literacy. Finally, accuracy-promoting interventions such as warnings or nudges priming individuals to think about information veracity can impact judgements about fake news credibility. Evidence suggests that inoculation-type interventions can be both scalable and effective. We note that study results could be partly driven by design choices such as selection of stimuli and outcome measurement.ConclusionsWe call for expanding the scope and diversifying designs of empirical investigations of people's susceptibility to false information online. We recommend examining digital platforms beyond Facebook, using more diverse formats of stimulus material and adding a comparative angle to fake news research.

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Cognitive cascades: How to model (and potentially counter) the spread of fake news.

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