“It’s true! I saw it on WhatsApp”: Social Media, Covid-19, and Political-Ideological Orientation in Brazil
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ABSTRACT:
SUBMITTER: Ramos M
PROVIDER: S-EPMC8754546 | biostudies-literature |
REPOSITORIES: biostudies-literature
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Project description:Human behavior is framed by several social structures. In the present study, we focus on two of the most important determinants of social structures: social norms and political orientation. Social norms are implicit models of shared expectations about how people should behave in different social contexts. Although humans are very sensitive to violations in social norms, there are important individual differences in our sensitivity to these violations. The second concept this study focuses on is political orientation that is define by a continuum from left (liberal) to right (conservative). Individual political orientation has been found to be related to various individual traits, such as cognitive style or sensitivity to negative stimuli. Here, we propose to study the relation between sensitivity to social norm violation and political orientation. Participants completed a task presenting scenarios with different degrees of social norm violation and a questionnaire to measure their political opinions on economic and identity issues. Using hierarchical regressions, we show that individual differences in sensitivity to social norm violation are partly explained by political orientation, and more precisely by the identity axis. The more individuals have right-oriented political opinions, the more they are sensitive to social norm violation, even when multiple demographics variables are considered. Our results suggest that political orientation, especially according to identity issues, is a significant factor of individual differences in social norm processing.
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Project description:ObjectiveOnline COVID-19 misinformation is a serious concern in Brazil, home to the second-largest WhatsApp user base and the second-highest number of COVID-19 deaths. We examined the extent to which WhatsApp users might be willing to correct their peers who might share COVID-19 misinformation.Materials and methodsWe conducted a cross-sectional online survey using Qualtrics among 726 Brazilian adults to identify the types of social correction behaviors (SCBs) and health and technological factors that shape the performance of these behaviors.ResultsBrazil's WhatsApp users expressed medium to high levels of willingness to engage in SCBs. We discovered 3 modes of SCBs: correction to the group, correction to the sender only, and passive or no correction. WhatsApp users with lower levels of educational attainment and from younger age groups were less inclined to provide corrections. Lastly, the perceived severity of COVID-19 and the ability to critically evaluate a message were positively associated with providing corrections to either the group or the sender.DiscussionThe demographic analyses point to the need to strengthen information literacy among population groups that are younger with lower levels of educational attainment. These efforts could facilitate individual-level contributions to the global fight against misinformation by the World Health Organization in collaboration with member states, social media companies, and civil society.ConclusionOur study suggests that Brazil's WhatsApp users might be willing to actively respond with feedback when exposed to COVID-19 misinformation by their peers on small-world networks like WhatsApp groups.
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