Unknown

Dataset Information

0

Preliminary evidence that brief exposure to vaccination-related internet memes may influence intentions to vaccinate against COVID-19


ABSTRACT: Despite global efforts to rapidly distribute COVID-19 vaccines, early estimates suggested that 29–35% of the population were hesitant/unwilling to receive them. Countering such vaccine hesitancy is thus an important priority. Across two sets of online studies (total n = 1584) conducted in the UK before (August–October 2020) and immediately after the first effective vaccine was publicly announced (November 10–19, 2020), brief exposure (<1 min) to vaccination memes boosted the potentially life-saving intention to vaccinate against COVID-19. These intention-boosting effects, however, weakened once a COVID-19 vaccine became a reality (i.e., after the announcement of a safe/effective vaccine), suggesting meme-based persuasion may be context-dependent. These findings thus represent preliminary evidence that naturally circulating memes may—under certain circumstances—influence public intentions to vaccinate, although more research regarding this context-specificity as well as the potential psychological mechanisms through which memes act is needed.

SUBMITTER: Geniole S 

PROVIDER: S-EPMC8803897 | biostudies-literature |

REPOSITORIES: biostudies-literature

Similar Datasets

| S-EPMC5509329 | biostudies-other
| S-EPMC9683578 | biostudies-literature
| S-EPMC5568555 | biostudies-other
| S-EPMC8557244 | biostudies-literature
| S-EPMC3602084 | biostudies-other
| S-EPMC4080404 | biostudies-literature
| S-EPMC8646271 | biostudies-literature
| S-EPMC8635370 | biostudies-literature
| S-EPMC8018452 | biostudies-literature
| S-EPMC6096130 | biostudies-literature