The impact of user-generated content on intention to select a travel destination

ABSTRACT: The purpose of this study is to investigate the impact of user-generated content (UGC) on intention to select a travel destination (ISTD) in the context that Internet users passively access to travel-related UGC. The paper further examines the mediating role of desire to visit a travel destination (DVTD), destination image, attitude toward visiting a travel destination (AVTD), and envy. This study developed a theoretical model on the basic of existing literature and empirical studies on consumer behavior and UGC. An online questionnaire was used to organize empirical research, and the structural equation model (SEM) method was employed to test the data of 407 respondents. The empirical results suggest that passive access to travel-related UGC (PAU) positively influences ISTD, DVTD, AVTD, a

SUBMITTER: Nguyen T 

PROVIDER: S-EPMC9243881 | biostudies-literature | 2022 Jun

REPOSITORIES: biostudies-literature