Ontology highlight
ABSTRACT: Supplementary information
The online version contains supplementary material available at 10.1007/s11747-022-00882-7.
SUBMITTER: Hosany ARS
PROVIDER: S-EPMC9245874 | biostudies-literature | 2022 Jun
REPOSITORIES: biostudies-literature
Hosany A R Shaheen ARS Hamilton Rebecca W RW
Journal of the Academy of Marketing Science 20220630
Resource scarcity, manifested through limited time, money or space, is a prevalent aspect of family life. Drawing on depth interviews with 30 families from diverse demographic backgrounds, this study develops a framework to demonstrate how families respond to resource scarcity. Our research examines how multi-dimensional, concurrent and/or consecutive life events, such as job changes, house moves, or childbirth, create a mismatch between available and required resources to trigger situational re ...[more]