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Survey data to assess consumers' attitudes towards circular economy and bioeconomy practices: A focus on the fashion industry.

ABSTRACT: This data article presents data collected through a survey with the aim of understanding consumers' behavior in the fashion industry. The analyses of these data are elaborated in the article "The circular economy and bioeconomy in the fashion sector: Emergence of a "sustainability bias"" (Colasante and Adamo 2021). As highlighted in the literature, the fashion industry contributes significantly to environmental pollution in all steps, from the production to the delivery. Often, consumers are not aware of the impact of their fashion habits on the environment and this led to the emergence of the well-known fast fashion phenomenon. Even though there is a lack of evidence on this topic, shifting consumers to embrace bioeconomy as well as circular economy principles constitutes a possible solution to reduce the impact of the fashion sector on the environment. We collected these data on consumers' habits and preferences regarding both bioeconomy and circular economy by means of a questionnaire in which a total of 402 Italian people took part by using Amazon Mechanical Turk (MTurk) platform. This paper aims at presenting the data split in the three main blocks: (i) consumer perception; (ii) purchasing habits; and (iii) consumers' willingness to pay (WTP). The results obtained are of interest to citizens, business, academics and policy makers to understand consumers' perception of sustainability in the fashion industry. The proposed dataset can be replicated on a global scale, on specific market segments of the fashion industry and can be used to compare the perception of the circular bioeconomy in other sectors.

SUBMITTER: D'Adamo I

PROVIDER: S-EPMC9249617 | biostudies-literature |

REPOSITORIES: biostudies-literature

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Project description:BackgroundIn the business literature, the term "corporate political activity" (CPA) refers to the political strategies undertaken by corporations to protect or expend their markets, by influencing, directly or indirectly, the policy process. There is evidence that food industry actors use such political practices, which poses a significant threat to public health. Our study objective was to identify the political practices of the food industry in Chile.ResultsIn Chile, food industry actors supported community initiatives, particularly those targeted at children and those focused on environmental sustainability. Food industry actors also funded research through prizes, scholarships, and by supporting scientific events. Food industry actors lobbied against the development and implementation of a front-of-pack nutrition labelling policy, including with support from the Ministries of Economy, Agriculture and Foreign Affairs. Food industry actors, for example, claimed that there would be unintended negative consequences for society and the economy, and that the policy would breach trade agreements. The same arguments were used against a proposed tax increase on sugar-sweetened beverages. Food industry actors stressed their crucial role in the Chilean economy and claimed to be part of the solution in the prevention and control of obesity, with a particular focus on their efforts to reformulate food products, and their support of physical activity initiatives. Interviewees noted that the political influence of the food industry is often facilitated by the neo-liberal and market-driven economy of Chile. Nevertheless, this system was questioned through social protests that started in the country during data collection.ConclusionsIn Chile, food industry actors used numerous action- and argument-based CPA practices which may influence public health policy, research, and practice. Despite strong influence from the food industry, Chile adopted a front-of-pack nutrition labelling policy. While the country has some measures in place to manage the interactions between government officials or public health professionals, and the industry, there is still a need to develop robust mechanisms to address undue influence from corporations.

Dataset Information

Survey data to assess consumers' attitudes towards circular economy and bioeconomy practices: A focus on the fashion industry.

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