Vaccine hesitancy and cognitive biases: Evidence for tailored communication with parents.

ABSTRACT:

Background

Vaccine hesitancy (VH) remains worldwide a reason of concern. Most of the vaccination education strategies followed a "fact-based" approach, based on the assumption that decision making is a rational process, without considering the influence of cognitive biases and heuristics. Our study aimed at identifying factors involved in the parents' vaccination choice to inform and shape communication interventions.

Methods

We conducted an online national survey among parents between November 2020 and April 2021. The questionnaire consisted of 42 items organised in 4 parts: (1) personal information, (2) cognitive biases and risk propension, (3) Analytic Thinking (Cognitive Reflection Test), (4) conspiracy mentality, health literacy, and VH. Exploratory factor analysis was

SUBMITTER: Casigliani V 

PROVIDER: S-EPMC9289735 | biostudies-literature | 2022 Aug

REPOSITORIES: biostudies-literature