Ontology highlight
ABSTRACT:
SUBMITTER: Agha L
PROVIDER: S-EPMC9387671 | biostudies-literature | 2022 May
REPOSITORIES: biostudies-literature
American economic journal. Economic policy 20220501 2
Pharmaceutical companies market to physicians through individual detailing accompanied by monetary or in-kind transfers. Large compensation payments to a small number of physicians account for most of this promotional spending. Studying US promotional payments and prescriptions for anticoagulant drugs, we investigate how peer influence broadens the payments' reach. Following a compensation payment, prescriptions for the marketed drug increase by both the paid physician and the paid physician's p ...[more]