Dataset Information

How Media Literacy, Trust of Experts and Flu Vaccine Behaviors Associated with COVID-19 Vaccine Intentions.

ABSTRACT:

Purpose

To assess how previous experiences and new information contributed to COVID-19 vaccine intentions.

Design

Online survey (N = 1264) with quality checks.

Setting

Cross-sectional U.S. survey fielded June 22-July 18, 2020.

Sample

U.S. residents 18+; quotas reflecting U.S. Census, limited to English speakers participating in internet panels.

Measures

Media literacy for news content and sources, COVID-19 knowledge; perceived usefulness of health experts; if received flu vaccine in past 12 months; vaccine willingness scale; demographics.

Analysis

Structural equation modelling.

Results

Perceived usefulness of health experts (b = .422, P < .001) and media literacy (b = .162, P < .003) predicted most variance in vaccine intentions (R-squared=31.5%). A significant interaction (b = .163, P < .001) between knowledge (b = -.132, P = .052) and getting flu shot (b = .185, P < .001) predicted additional 3.5% of the variance in future vaccine intentions. An increase in knowledge of COVID-19 associated with a decrease in vaccine intention among those declining the flu shot.

Conclusion

The interaction result suggests COVID-19 knowledge had a positive association with vaccine intention for flu shot recipients but a counter-productive association for those declining it. Media literacy and trust in health experts provided strong counterbalancing influences. Survey-based findings are correlational; thus, predictions are based on theory. Future research should study these relationships with panel data or experimental designs.

SUBMITTER: Austin EW

PROVIDER: S-EPMC9551663 | biostudies-literature | 2022 Oct

REPOSITORIES: biostudies-literature

ACCESS DATA

Publications

How Media Literacy, Trust of Experts and Flu Vaccine Behaviors Associated with COVID-19 Vaccine Intentions.

Austin Erica W EW Austin Bruce W BW Borah Porismita P Domgaard Shawn S McPherson Sterling M SM

American journal of health promotion : AJHP 20221010 4

<h4>Purpose</h4>To assess how previous experiences and new information contributed to COVID-19 vaccine intentions.<h4>Design</h4>Online survey (N = 1264) with quality checks.<h4>Setting</h4>Cross-sectional U.S. survey fielded June 22-July 18, 2020.<h4>Sample</h4>U.S. residents 18+; quotas reflecting U.S. Census, limited to English speakers participating in internet panels.<h4>Measures</h4>Media literacy for news content and sources, COVID-19 knowledge; perceived usefulness of health experts; if ...[more]

PMID: 36214531

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Project description:BackgroundThe COVID-19 pandemic was a devastating public health event that spurred an influx of misinformation. The increase in questionable health content was aided by the speed and scale of digital and social media and certain news agencies' and politicians' active dissemination of misinformation about the virus. The popularity of certain COVID-19 myths created confusion about effective health protocols and impacted trust in the health care and government sectors deployed to manage the pandemic.ObjectiveThis study explored how people's information habits, their level of institutional trust, the news media outlets they consume and the technologies in which they access it, and their media literacy skills influenced their COVID-19 knowledge.MethodsWe administered a web-based survey using Amazon Mechanical Turk (MTurk) to assess US adults' (n=1498) COVID-19 knowledge, media and news habits, media literacy skills, and trust in government and health-related institutions. The data were analyzed using a hierarchical linear regression to examine the association between trust, media literacy, news use, and COVID-19 knowledge.ResultsThe regression model of demographic variables, political affiliation, trust in institutions, media literacy, and the preference for watching Fox or CNN was statistically significant (R2=0.464; F24,1434=51.653; P<.001; adjusted R2=0.455) in predicting COVID-19 knowledge scores. People who identified as politically conservative, watched Fox News, and reported lower levels of institutional trust and media literacy, scored lower on COVID-19 knowledge questions than those who identified as politically liberal, did not watch Fox News and reported higher levels of institutional trust and media literacy.ConclusionsThis study suggests that the media outlets people turn to, their trust in institutions, and their perceived degree of agency to discern credible information can impact people's knowledge of COVID-19, which has potential implications for managing communication in other public health events.

Dataset Information

How Media Literacy, Trust of Experts and Flu Vaccine Behaviors Associated with COVID-19 Vaccine Intentions.

Purpose

Design

Setting

Sample

Measures

Analysis

Results

Conclusion

Publications

How Media Literacy, Trust of Experts and Flu Vaccine Behaviors Associated with COVID-19 Vaccine Intentions.

Similar Datasets

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