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A desire for distraction: uncovering the rates of media multitasking during online research studies.

ABSTRACT: Interpretations of task performance in many cognitive studies rest on the assumption that participants are fully attentive to the tasks they agree to complete. However, with research studies being increasingly conducted online where monitoring participant engagement is difficult, this assumption may be inaccurate. If participants were found to be engaging in off-task behaviours while participating in these studies, the interpretation of study results might be called into question. To investigate this issue, we conducted a secondary data analysis across nearly 3000 participants in various online studies to examine the prevalence of one form of off-task behaviour: media multitasking. Rates of media multitasking were found to be high, averaging 38% and ranging from 9 to 85% across studies. Our findings broadly raise questions about the interpretability of results from online studies and urge researchers to consider the likelihood that participants are simultaneously engaging in off-task behaviours while completing online research tasks.

SUBMITTER: Drody AC

PROVIDER: S-EPMC9842732 | biostudies-literature | 2023 Jan

REPOSITORIES: biostudies-literature

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A desire for distraction: uncovering the rates of media multitasking during online research studies.

Drody Allison C AC Pereira Effie J EJ Smilek Daniel D

Scientific reports 20230116 1

Interpretations of task performance in many cognitive studies rest on the assumption that participants are fully attentive to the tasks they agree to complete. However, with research studies being increasingly conducted online where monitoring participant engagement is difficult, this assumption may be inaccurate. If participants were found to be engaging in off-task behaviours while participating in these studies, the interpretation of study results might be called into question. To investigate ...[more]

PMID: 36646770

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Project description:The effect of media multitasking (e.g., listening to podcasts while studying) on cognitive processes has seen mixed results thus far. To date, the tasks used in the literature to study this phenomenon have been classical paradigms primarily used to examine processes such as working memory. While perfectly valid on their own, these paradigms do not approximate a real-world volitional multitasking environment. To remedy this, as well as attempt to further validate previously found effects in the literature, we designed a novel experimental framework that mimics a desktop computer environment where a "popup" associated with a secondary task would occasionally appear. Participants could choose to attend to the popup, or to ignore it. Attending to the popup would prompt a word stem completion task, while ignoring it would continue the primary math problem verification task. We predicted that individuals who are more impulsive, more frequent media multitaskers, and individuals who prefer to multitask (quantified with the Barratt Impulsiveness Scale, a modified version of the Media Use Questionnaire, and the Multitasking Preference Inventory) would be more distracted by popups, choose to switch tasks more often and more quickly, and be slower to return to the primary task compared to those who media multitask to a lesser degree. We found that as individuals media multitask to a greater extent, they are slower to return to the previous (primary) task set and are slower to complete the primary task overall whether a popup was present or not, among other task performance measures. We found a similar pattern of effects within individuals who prefer to multitask. Our findings suggest that overall, more frequent media multitaskers show a marginal decrease in task performance, as do preferential multitaskers. Attentional impulsivity was not found to influence any task performance measures, but was positively related to a preference for multitasking. While our findings may lack generalizability due to the modifications to the Media Use Questionnaire, and this initial study is statically underpowered, this paradigm is a crucial first step in establishing a more ecologically valid method to study real-world multitasking.

Dataset Information

A desire for distraction: uncovering the rates of media multitasking during online research studies.

Publications

A desire for distraction: uncovering the rates of media multitasking during online research studies.

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